BLOQ- UV active wear launched in April 2009 filing the niche for contemporary active wear collection with Ultraviolet Protection Factor (UPF) 50; UPF is equivalent in ratings and capabilities to SPF for sunscreens. Founded by two South Floridians who exercise regularly outside, BLOQ- UV fuses fashion and function and guarantees UPF of 50. 

 BloqUV offers all-day immediate sun protection

• Blocks 98% of sun's UV rays (UVA and UVB).
• Guaranteed UPF of 50– UPF (Ultraviolet Protection Factor) is equivalent in ratings to SPF for sunscreens.
• Functional pockets to carry our daily must haves (Ipod, Black berry, credit cards, keys).
• Wicks away moisture for coolness and comfort.
• Flat seams prevent chafing.
• Extra-stretch fabrics maintain shape- preshrunk fabrics.
• All fabrics are lab tested via launderings and simulated sun exposure.
• Long sleeve product offers elongated sleeves for hand protection. Made in the USA.