·         Research proves UV exposure increases skin cancer, premature aging
and other skin damage.

·         According to a Forbes.com story about consumer spending habits,
keeping fit remains one of the top 10 priorities for Americans.

·         According to the National Cancer Institute and the Centers for
Disease Control and Prevention (CDC):

o        Cancer of the skin is the most common of all cancers in the United
States.

o        Melanoma represents only 4 percent of all skin cancers in the U.S.
but accounts for more than 75 percent of all skin cancer deaths.

o        Although exposure to the sun's ultraviolet (UV) rays is said to be
the most important factor in the cause of skin cancers, about 70 percent of American adults do not use sun-protection measures.

·         The Melanoma International Foundation states that

o        90% or more of melanoma is caused by ultraviolet radiation either
from the sun or tanning salons

o        Melanoma is the most common cancer in women ages 25-29 and second
only to breast cancer in women ages 30-34.

      ·         Over 80% of a person’s lifetime exposure to the sun occurs by age of 18

·         Skin cancer is one of the most common and fastest growing forms of cancer in the USA.  In fact, one in every 5 Americans will develop skin cancer in their lifetime.